Business is business, any business will go to the operation of enterprises according to market rules, choose their own mode of operation, not a single benefit to the customer sacrifice their development prospects.
Recently, Xiamen scholar Culture Communication Co., Ltd. with playing two big, one look good, one looks bad. Previously, Xiamen scholar minimum cost of 10 million, a blog in the industry made a personal blog ads triggered wide attention, from the discussion and the results are usually advertising or promotional costs 100,000 yuan can not match. To date, companies in Xiamen, the lead scholar, domestic agents to form more than 600 search channels "one stop" service alliance, hoping to confront powerful search operators competing for the search business voice of the industrial chain.
This is a great Hukouduoshi Xiamen scholar suspected. In the industry seems willing to risk universal condemnation Xiamen scholar reason, must have been search operators exploit too powerful, or else who would dare contest of strength with the search engine giants do?
In response, the Alliance's core sponsors, Xiamen scholar Fu De Kun, vice president, said a key aim of the League is to "resist search operators burning bridges-style marketing strategies, competition for Qudao agents the right to speak." Fu De Kun according to the statement, Search operators are generally let an agent to nurture customers, when the agency has grown about 200 customers, the agents then obtained by a client resource, the implementation of direct marketing. Then find a new agent to the reclamation market, so that more and more direct customers, and each one eventually for new agents, "one level to become cannon fodder." Accordingly, the alliance, the slogan is "against the hegemony, refused to capital, create a win-win situation, protect the market."
If you really like the character Dekun say, then the search operators is clearly not kind. However, from the market perspective, search operators, it will also be justifiable, after all, business is business, a company will operate according to market rules Qu companies choose their own mode of operation will not be a single benefit to the customer sacrifice development prospects. The operator chosen marketing strategy is right or wrong, that is another dimension of the problem. It is said that the reason why the search channel business operators greatly dissatisfied, partly because of pre-paid human, material and financial collapse, the other is the search operator does not honor commitments, pricing, policies and services random changes and changes in the agreement did not comply.
However It is curious that, if the search is really on the channel operators have committed to agents, distributors Why the alliance to use legal means rather than in it? In this regard, the author estimated that the so-called carrier is most likely an oral commitment, not writing. If there is no written agreement, the search operator is wearing the most "no kind" hat, and commitment and not law. In other words, operators only to maximize their own interests to pursue, it is beyond reproach in the market.
Of course, the writer whether there is a formal agreement, as the standard to judge right and wrong sides, not the practice of search operators to acknowledge. In fact, from the domestic search market situation and development stage, the operator still can not channel agents. Take Google is, Google's international direct sales approach has been adopted, but to China, or choose a channel agent approach, the current agency in the country has reached as many as seven.
Clearly, operators are still dependent channels in the business strategy when the selection pressure on the search service market development is extremely detrimental, especially in China's search market is still in cultivation period, far from matured. Based on this, some people think that operators are "Banded", "Terra Tragedy."
In my view, the direct way to increase agency search services market is definitely the future of the mainstream, but on the current case, agents should also be the first choice, direct marketing only as a secondary way. Therefore, operators do not violate market rules, even, but the establishment of their own interests above the suffering of the channel business practice nor desirable. The business is on the channel, it should be bought a lesson, the cooperation in the future must consider the risks.
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